RULE FRAGRANCES offers a contemporary, yet timeless perfume collection by expressing the sophisticated understanding born from the harmony of artisanship and luxury, in a manner of simplicity.
Inspired by da Vinci’s motto “Simplicity is the ultimate sophistication”, RULE FRAGRANCES was conceptualized in September 2018, by two entrepreneurs Mert SAĞDAM and Umut GÜR, seeking to create an exclusive, unique and reachable luxury brand. The company was incorporated in 2019 as a “contemporary perfume house” in Istanbul, the city of culture and civilizations where East meets West.
RF, being inspired by minimalism and simplicity, and expressing it with a contemporary design approach, aims to create not just a perfume brand but a community that values arts and craftsmanship. With this target in mind, RF is opening to the World from Turkey in the market segment of niche perfumes.
RF can be described as;
A fusion of ARTISANSHIP and LUXURY...
SEPTEMBER
Umut Gür & Mert Sağdam’s meeting for the "PROJECT"
NOVEMBER
Design, packaging and branding period starts
SEPTEMBER
Finalisation of design, packaging and branding process
NOVEMBER
Exclusive launch at Beymen Zorlu Center (Istanbul)
JANUARY
Press launch at Istanbul Morini
SEPTEMBER